Who we are: 

Alpha 

noun 

denoting the dominant person or animal in a group 
the alpha male 

 

Being assertive, mature and confident, are a few words to describe an alpha male.  
Modern, progressive Society tells us that Alphas are overly dominant and controlling. That they have difficulty expressing their emotions or communicating openly, which can lead to misunderstandings and conflict. 
But at Alpha Mind, we speak the truth, that civil society needs men like us.

This is echoed in a comment from the formidable Doctor J Peterson: 
'And if you think tough men are dangerous, wait until you see what weak men are capable of.' 

Take a minute to think of the alphas you are aware of.... 

..... Think David Goggins 
Think Donald Trump 
Think Jordan Peterson 
Think Jocko Willink 
Think Dana White 
Think Patrick Bet-David 

... When you think of these people, what is the common theme that binds them? 
Its their unwavering commitment to speaking their truths, despite what others think. 
Its their dedication to their specific fields of excellence. 
Its their ‘Fuck you’ attitude, towards the establishment, and its progressive bullsh*t. 
These individuals have not always been the indestructible Powerhouses you see them as today. Some of these guys started at the bottom, as doormats, as victims of their environments. But they evolved, adapted, and developed unbreakable minds. They embody what it means to have an Alpha Mind. 
 

What we sell 

At Alpha Mind, we believe that every Man has the ability to harness an unbreakable mindset. But to harden our Minds, we must harden our bodies.  
This is why we are focused on providing our fellow brothers with the very best fitness and health products that are on the market.  
Our products have been carefully selected, based on the very specific Core Values we hold at Alpha Mind: 

• Innovation – an incessant drive to bring the very best products to the Male fitness market 
• Protect – Strong bodies harness strong minds. Also, safety is paramount 
• Bravery – the true meaning of having an Alpha Mind. FEAR has two meanings; Forget Everything And Run or Face Everything And Rise. Make your choice. 
• Humility – be confident, yet humble. It’s not whether you get knocked down; it’s whether you get up. Remember that success is not final and failure is not fatal. 

Our products have been designed to be easily stored and carried around, so that they can be utilised at any place, at any time.

Whether you’re training in your spare room, or in a hotel room, on a work trip, you can ALWAYS rely on our products to build your Alpha Mind. NO EXCUSES!